Develop and Manage marketing campaignexpenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Oversee a social media strategy.
Performing ongoing keyword research including discovery and expansion of keyword opportunities.
Researching and implementing content recommendations for organic SEO success.
Track and analyses website traffic flow and provide regular internal reports.
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Continually work on the Search Engine Optimization of the website(s).
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
ProvenSEO and Digital Marketing experience.
Proven SEM experience managing PPC campaigns.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website/app analytics tools.
|Experience||2 - 3 Years|
|Industry||IT Software - Mobile Technologies|
|Key Skills||Digital Marketing email marketing SEO SMO SEM keyword research Social Media PPC campaigns online customer acquisition performance marketing Corporate Communications Internet Marketing corporate promotion|